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> Siemens AG: Global Development Strategy (A)

商品編號: 9-602-061
出版日期: 2001/10/16
作者姓名:
Thomke, Stefan;Nimgade, Ashok
商品類別: Operations management
商品規格: 27p

再版日期: 2002/03/18
地域:
產業: Telecom
個案年度: 2000 -  2000

 


商品敘述:

Describes how Siemens, the German electrical engineering giant, has developed and manages global R&D in its large Information and Communications Networks (ICN) division. In 1994, Siemens opened its Bangalore (India) center, which has now grown into one of its largest regional development centers outside Germany. With Bangalore asking for increased resource independence and managerial autonomy, senior management has to decide how the activities in India fit into its global development strategy. This tension is played out in a large software project led by Bangalore developers in which an increase in project autonomy also results in serious technical problems for Siemens in the quality-driven telecommunications equipment industry.


涵蓋領域:

Cross-cultural business relations;Product development;Strategy formulation;R&D


相關資料:

Case Teaching Note, (5-603-009), 16p, by Stefan Thomke;
Spreadsheet Supplement, (XLS264), 0p, by Stefan Thomke, Ashok Nimgade